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Our market

Modern society’s dependence on technology has never been greater. Demand is growing for greater digitalisation, more cloud-based applications, increased cybersecurity, professional and managed IT services, and the adoption of transformative technologies such as commercial AI tools.

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Big trends are driving the UK’s technology revolution: 

  • Cloud migration
  • Cybersecurity
  • AI and data
  • Digitalisation
  • Cost optimisation.

 

Our target segments

We’re looking to expand in these three segments:

We sell a broad range of software products from leading vendors, mainly purchased as subscription licences and increasingly hosted in the cloud. 


These include IT-managed services around a wide range of vendor technologies, including 24x7 support for critical cloud and security offerings, software asset management and project-orientated consulting services such as IT deployment assistance, cloud migrations and software cost optimisation, and AI projects. 


We sell a wide range of hardware, including desktops, monitors, mobile phones, servers and networking equipment.


We serve the private and public sectors through our specialist brands, each with a clear and dedicated mandate.

Bytes Software Services is focused exclusively on the private sector, built to compete and win in the commercial market. Phoenix Software is the public sector powerhouse, with expertise across the sector.

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