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Our market

Modern society’s dependence on technology has never been greater and demand is growing for greater digitalisation, more cloud-based applications and increased cybersecurity.

Businesses are increasing the amount they spend to become more efficient, productive and secure.

 

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We’re also seeing the rapid emergence of transformative new technologies, such as AI, with the potential to reshape our world.

Big trends are driving the UK’s technology revolution: 

  • Digitalisation
  • The move to the cloud
  • Cybersecurity
  • Cost optimisation
  • Artificial intelligence.

 

Our target segments

We’re looking to expand in these three segments:

We sell both cloud-based software, which is hosted for our customers in third-party data centres, and on-premise software, which is installed on our customers’ own networks. In both cases, the vast majority is licensed under subscription agreements, providing a high level of repeat business. 


These include IT-managed services around a wide range of vendor technologies, including 24x7 support for critical security offerings as well as software asset management services and project-oriented consulting services, such as IT deployment assistance, cloud migrations and software cost optimisation. 


We sell a wide range of hardware, including desktops, monitors, mobile phones, servers and networking equipment.


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