17 Jul 2025
In conversation with: Sam Mudd, Chief Executive Officer (CEO) at BTG
People & culture
From starting her journey in tech during a gap year to becoming CEO of a FTSE-listed company, Sam Mudd’s career has been shaped by curiosity, empathy, and bold decision-making. In this exclusive Q&A, Sam shares how her early background in psychology influences her leadership style, the values that drive her, and her vision for the future of Bytes Technology Group (BTG) - including how AI, agility, and culture play a central role in its next chapter.