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Investment case

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We have delivered double-digit growth every year for more than a decade.

That growth is underpinned by our strategy, which is to grow organically by winning new customers and doing more for existing customers.

 

Our strategy  >

Four reasons to invest

We have a long track record of delivering strong financial performance, enabled by highly motivated employees delivering the latest technology to a diverse and loyal customer base. Our strategy to grow organically, by doing more with existing customers and winning new customers, creates strong free cash flow that allows us to invest in our people and technology.


We have strategic relationships and partnerships with many of the world’s leading software vendors and their distribution channels. They include a long and deeply embedded relationship with Microsoft, for which we are one of the largest partners in the UK by revenue. Our excellent reputation and large customer base make us an attractive partner for emerging vendors. 


We operate in a vast, growing market, boosted by technological tailwinds from digital transformation agendas, cloud products, cybersecurity and AI-enabled tools. Our share of our total addressable market is less than 4%, so we have plenty of room to grow.


Our dynamic culture and talent development programmes drive our operational excellence and high employee retention rates. Our culture also increases salesperson productivity, customer satisfaction and repeat business.


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